SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler
Diğer Dergilerde Yayınlanan Makaleler
Elektronik ağızdan ağıza iletişimin pazarlama literatüründeki önemi
Akdeniz İktisadi ve İdari Bilimler Fakültesi Dergisi
, cilt.17, sa.35, ss.81-100, 2017 (Hakemli Dergi)
Why Are People Still Using Fixed Phones? The Case of Turk Telekom
International Journal of Social Science and Humanity
, cilt.5, ss.496-500, 2015 (Hakemli Dergi)
Clustering Consumers According to theirEnvironmental Concerns and Scepticisms
International Journal of Trade, Economics, and Finance
, cilt.1, sa.1, ss.84-88, 2010 (Hakemli Dergi)
Relationships of the Tangible and Intangible Elements of Tourism Products with Overall Customer Satisfaction
International Journal of Trade, Economics, and Finance
, cilt.1, sa.2, ss.140-143, 2010 (Hakemli Dergi)
Pazarlama literatüründe hizmet kalitesi kavraminin dünü ve bugünü
Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
, cilt.27, sa.2, ss.61-82, 2009 (Hakemli Dergi)
Pazarlama Literatüründe Hizmet Kalitesi Kavramının Dünü ve Bugünü
Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
, cilt.27, sa.2, ss.61-82, 2009 (Hakemli Dergi)
Measuring and mapping customers expectations and perceptions for airlines the Sunexpress case with the gaps model
Journal of Global Strategic Management
, cilt.3, ss.68-78, 2008 (Hakemli Dergi)
Tüketici Davranışında Temel Yaklaşımlar
Pazarlama ve Pazarlama Araştırmaları Dergisi
, cilt.1, ss.1-19, 2008 (Hakemli Dergi)
Mapping service quality in the tourism industry
MANAGING SERVICE QUALITY
, cilt.13, sa.5, ss.413-422, 2005 (Hakemli Dergi)
Probing Integrated Marketing Communications (IMC) in Turkey
Journal of Promotion Management
, cilt.11, sa.3, ss.127-151, 2005 (Scopus)
The Oilseed Market in Turkey Measuring the Impact of Policies on Consumption and Trade Pattern
Journal of International Food and Agribusiness Marketing
, cilt.17, sa.2, ss.39-63, 2005 (Hakemli Dergi)
Müsteri Iliskileri Yönetimindeki Temel Boyutlar ve Tıbbi Malzeme Lojistigi Üzerine Bir Uygulama
Akdeniz İktisadi ve İdari Bilimler Fakültesi Dergisi
, cilt.4, sa.7, ss.129-144, 2004 (Hakemli Dergi)
Export behaviour of fresh produce marketers: towards a co-ordination with general theory of exporting
INTERNATIONAL MARKETING REVIEW
, cilt.11, sa.2, ss.16-32, 1994 (Scopus)
Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar
Examining the relationship between innovativeness and financial performance: Mediating role of market effectiveness and production efficiency
22nd EBES Conference, Roma, İtalya, 24 - 26 Mayıs 2017, ss.86-87
Examining the Relationship between Innovativeness and Financial Performance: The Mediating Role of Market Effectiveness and Production Efficiency
22nd EBES Conference, 24 - 26 Mayıs 2017
The Impact of Innovation Capacity on Firm Performance: Evidence from the Turkish Industrial Clusters
Annual Vietnam Academic Research Conference on Global Business, Economics, Finance & Social Sciences, Hanoi, Vietnam, 7 - 09 Ağustos 2016, ss.1-16
Innovation strategy for corporate growth: an empirical test of its performance implications
International Academic Conference on Management, Economics and Marketing (IAC-MEM 2016), Budapeşte, Macaristan, 8 - 09 Temmuz 2016, ss.126-134
"Developing A Situation Analysis Framework For Five-Star Resort Hotels"
The 4th International Symposium on Business and Social Sciences, Hokkaido, Japonya, 20 - 22 Temmuz 2015, ss.246-254
Developing a Situation Analysis Framework for Five-Star Resort Hotels
The 4th International Symposium on Business and Social Sciences, Hokkaido, Japonya, 20 - 22 Temmuz 2015, ss.246-254
Developing a Situation Analysis Framework for Five-Star Resort Hotels
The 4th International Symposium on Business and Social Sciences, Hokkaido, Japonya, 20 - 22 Temmuz 2015, ss.246-254
"Developing A Situation Analysis Framework For Five-Star Resort Hotels"
The 4th International Symposium on Business and Social Sciences, Hokkaido, Japonya, 20 - 22 Temmuz 2015, ss.246-254
Customer Satisfaction in Airport Retailing
International Research Conference on Business and Economics, Semarang, Endonezya, 28 - 30 Haziran 2013, ss.44-54
Implementation of Services Marketing Strategies for Airlines: A Case Study
International Conference on Social Science, Şanghay, Çin, 14 - 17 Ağustos 2012, ss.21-28
The Effects of Service Attributes on Customer Outcomes in All-Inclusive Package Tours
International Conference on Business and Information, Bangkok, Tayland, 6 - 09 Temmuz 2011, ss.30-34
The Effects of Service Attributes on Customer Outcomes in All-Inclusive Package Tours
International Conference on Business and Information, Bangkok, Tayland, 6 - 09 Temmuz 2011, ss.30-34
The Effects of Service Attributes on Customer Outcomes in All-Inclusive Package Tours
International Conference on Business and Information, Bangkok, Tayland, 6 - 09 Temmuz 2011, ss.30-34
Russian and German Tourists' Evaluation of Brand Characteristics for Antalya
20th World Business Congress; Advances In Global Management Development, Poznan, Polonya, 3 - 07 Temmuz 2011, ss.32-37
Havayolu Hizmetlerinde Yerli ve Yabancı Firmalar Açısından Müşteri Profilleri ve Beklentileri
7. Ulusal Pazarlama Kongresi, Afyonkarahisar, Türkiye, 30 Mayıs - 02 Haziran 2002, ss.95-113
Kitap & Kitap Bölümleri
Uluslararası Pazarlarda Ürün
Uluslararası Pazarlama, Aksoy, Ş., Barış, G., Editör, Anadolu Üniversitesi Yayınevi, Eskişehir, ss.92-108, 2013
Uluslararası Pazarlama: Kavramlar ve Kapsam
Uluslararası Pazarlama, PROF. DR. ŞAFAK AKSOY, DOÇ. DR. GÜLFİDAN BARIŞ, Editör, T.C. Anadolu Üniversitesi, Ankara, ss.1-22, 2013
Restructuring of Agrifood Chains in Turkey: National end Local Mezo Study
Akdeniz Üniversitesi, 2007