Diverse Roles of Environmental Concern and Scepticism on Environmentally Sensitive Consumer Behavior

ALBAYRAK T., Caber M., Aksoy S.

2010 International Conference on Business, Economics and Tourism Management, Singapore, Singapore, 26 - 28 February 2010, pp.50-54 identifier

  • Publication Type: Conference Paper / Full Text
  • City: Singapore
  • Country: Singapore
  • Page Numbers: pp.50-54
  • Keywords: Environmental concern, scepticism, consumer behavior
  • Akdeniz University Affiliated: Yes

Abstract

In this study, authors aimed to investigate the influences of environmental concern and specticism on environmentally sensitive consumer behavior. While environmental concern is assumed to have positive effects on consumer behavior, specticism is expected to have negative effects. These two psychographic variables were selected by their diverse roles and importance for understanding the basic determinants of an ever developing market segment and analyzed by regression analysis.