Probing Integrated Marketing Communications (IMC) in Turkey

EBREN F., KITCHEN P., AKSOY Ş., KAYNAK E.

Journal of Promotion Management, vol.11, no.3, pp.127-151, 2005 (Scopus)

  • Publication Type: Article / Article
  • Volume: 11 Issue: 3
  • Publication Date: 2005
  • Journal Name: Journal of Promotion Management
  • Journal Indexes: Scopus, Academic Search Premier, IBZ Online, International Bibliography of Social Sciences, ABI/INFORM, Business Source Elite, Business Source Premier, Communication & Mass Media Index
  • Page Numbers: pp.127-151
  • Akdeniz University Affiliated: Yes