Published journal articles indexed by SCI, SSCI, and AHCI
Articles Published in Other Journals
"Türkiye'de Akıllı Telefon Kullananların Tüketim Davranışı: Bebek Patlaması Kuşağı Üzerine Nitel Bir Araştırma"
International Multilingual Academic Journal
, vol.3, no.3, pp.87-99, 2016 (Peer-Reviewed Journal)
"On the New Media and Marketing Communications in Turkey: An Analysis of Theses and Dissertations"
Jaipuria International Journal of Management Journal
, vol.2, no.1, pp.3-12, 2016 (Peer-Reviewed Journal)
"Effects of Social Media on Adolescents"
International Multilingual Academic Journal
, vol.3, no.1, pp.101-108, 2016 (Peer-Reviewed Journal)
"Etkileşim ve Televizyon Reklamları İlişkisi Üzerine Bir Araştırma"
Uluslararası Türkbilim Dergisi
, no.15, pp.225-247, 2015 (Peer-Reviewed Journal)
Television Advertisements: A Reception Study
The Turkish Online Journal of Qualitative Inquiry (TOJQI) (Temmuz Sayısı)
, pp.40-66, 2011 (Peer-Reviewed Journal)
Television Advertisements: A Reception Study
Turkish Online Journal of Qualitative Inquiry (TOJQI)
, vol.2, no.3, pp.40-66, 2011 (Peer-Reviewed Journal)
"A Content Analysis Study: Cross-Cultural Advertising Research Between the Years 2006-2010"
International Journal of Humanities and Social Science
, vol.1, no.3, pp.165-168, 2011 (Peer-Reviewed Journal)
Consumer Behavior from a Social Communication Perspective: A Research on Young Adults
The IUP Journal of Marketing Management
, vol.8, no.3, pp.42-55, 2009 (Peer-Reviewed Journal)

"Bütünleşik Pazarlama İletişimi Kavramı ve Yapısı Üzerine Bir Değerlendirme"
Akdeniz Eğitim Araştırmaları Dergisi
, no.4, pp.107-121, 2006 (Peer-Reviewed Journal)
Probing Integrated Marketing Communications (IMC) in Turkey
Journal of Promotion Management
, vol.11, no.3, pp.127-151, 2005 (Scopus)
Refereed Congress / Symposium Publications in Proceedings
"Corporate Social Responsibility by Turkish Banks: A Marketing Communications Perspective"
International Conference on Social Sciences (ICSS), İzmir, Turkey, 10 - 11 September 2009, pp.275-283
Measuring the Student’s Attitudes of Organization-Public Relationships: The Relational Theory of Public Relations
International Symposium on Public Relations (Uluslararası Halkla ilişkiler Sempozyumu, Lefkoşe, Cyprus (Kktc), 15 - 17 April 2009, pp.53-58
Televizyon Reklamlarının Çocuklar Üzerindeki Etkileri: İlköğretim Okulu Öğrencileri Üzerinde Araştırma
5. Uluslararası Çocuk ve İletişim Kongresi / 5th International Children and Communication Congress, İstanbul, Turkey, 20 - 23 October 2008
"Effectiveness of Product Placement: A Research on Young Adults"
International Marketing Communications Symposium, İzmir, Turkey, 29 May 2008, pp.12-18
Mass Communication and Consumer Society: A Turkish Experience
International Conference on Issues in Mass Communication: A Non-Western Perspective, Antalya, Turkey, 14 - 16 March 2008, pp.171-184
Impact of Integrated Marketing Communications Programs in Enhancing Manager and Employee Performance
The International Conference on Human and Economic Resources, İzmir, Turkey, 24 - 25 May 2006, pp.17-25
Actions on Consumer Protection in the European Union
International Conference on the Changes and Conversions in the Socio-Economic and Political Structure of Turkey in EU Negotiations, Kütahya, Turkey, 16 - 18 March 2006, pp.41-49
Books & Book Chapters
5. Bölüm Satın Alma Davranışlarını Etkilemede Algılama ve Tutum
in: Tüketici Davranışları, Paksoy M. & Kara M., Editor, Lisans Yayıncılık, İstanbul, pp.85-108, 2014

Halkla İlişkilerde Kuramsal Yaklaşımlar
Detay Yayıncılık, Ankara, 2009
Tüketim, Tüketici ve Pazarlama İletişimi Üzerine
Detay Yayıncılık, Ankara, 2009