Publications & Works

Published journal articles indexed by SCI, SSCI, and AHCI

SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE: A STUDY IN TURKEY

SOCIAL BEHAVIOR AND PERSONALITY, vol.37, no.8, pp.1051-1063, 2009 (SSCI) identifier identifier

Articles Published in Other Journals

"Türkiye'de Akıllı Telefon Kullananların Tüketim Davranışı: Bebek Patlaması Kuşağı Üzerine Nitel Bir Araştırma"

International Multilingual Academic Journal, vol.3, no.3, pp.87-99, 2016 (Peer-Reviewed Journal)

"On the New Media and Marketing Communications in Turkey: An Analysis of Theses and Dissertations"

Jaipuria International Journal of Management Journal, vol.2, no.1, pp.3-12, 2016 (Peer-Reviewed Journal)

"Effects of Social Media on Adolescents"

International Multilingual Academic Journal, vol.3, no.1, pp.101-108, 2016 (Peer-Reviewed Journal)

"Etkileşim ve Televizyon Reklamları İlişkisi Üzerine Bir Araştırma"

Uluslararası Türkbilim Dergisi, no.15, pp.225-247, 2015 (Peer-Reviewed Journal)

Television Advertisements: A Reception Study

The Turkish Online Journal of Qualitative Inquiry (TOJQI) (Temmuz Sayısı), pp.40-66, 2011 (Peer-Reviewed Journal)

Television Advertisements: A Reception Study

Turkish Online Journal of Qualitative Inquiry (TOJQI), vol.2, no.3, pp.40-66, 2011 (Peer-Reviewed Journal)

"A Content Analysis Study: Cross-Cultural Advertising Research Between the Years 2006-2010"

International Journal of Humanities and Social Science, vol.1, no.3, pp.165-168, 2011 (Peer-Reviewed Journal)

Consumer Behavior from a Social Communication Perspective: A Research on Young Adults

The IUP Journal of Marketing Management, vol.8, no.3, pp.42-55, 2009 (Peer-Reviewed Journal) Sustainable Development

"Bütünleşik Pazarlama İletişimi Kavramı ve Yapısı Üzerine Bir Değerlendirme"

Akdeniz Eğitim Araştırmaları Dergisi, no.4, pp.107-121, 2006 (Peer-Reviewed Journal)

Probing Integrated Marketing Communications (IMC) in Turkey

Journal of Promotion Management, vol.11, no.3, pp.127-151, 2005 (Scopus)

Refereed Congress / Symposium Publications in Proceedings

"Corporate Social Responsibility by Turkish Banks: A Marketing Communications Perspective"

International Conference on Social Sciences (ICSS), İzmir, Turkey, 10 - 11 September 2009, pp.275-283

Measuring the Student’s Attitudes of Organization-Public Relationships: The Relational Theory of Public Relations

International Symposium on Public Relations (Uluslararası Halkla ilişkiler Sempozyumu, Lefkoşe, Cyprus (Kktc), 15 - 17 April 2009, pp.53-58

Televizyon Reklamlarının Çocuklar Üzerindeki Etkileri: İlköğretim Okulu Öğrencileri Üzerinde Araştırma

5. Uluslararası Çocuk ve İletişim Kongresi / 5th International Children and Communication Congress, İstanbul, Turkey, 20 - 23 October 2008

"Effectiveness of Product Placement: A Research on Young Adults"

International Marketing Communications Symposium, İzmir, Turkey, 29 May 2008, pp.12-18

Mass Communication and Consumer Society: A Turkish Experience

International Conference on Issues in Mass Communication: A Non-Western Perspective, Antalya, Turkey, 14 - 16 March 2008, pp.171-184

Impact of Integrated Marketing Communications Programs in Enhancing Manager and Employee Performance

The International Conference on Human and Economic Resources, İzmir, Turkey, 24 - 25 May 2006, pp.17-25

Actions on Consumer Protection in the European Union

International Conference on the Changes and Conversions in the Socio-Economic and Political Structure of Turkey in EU Negotiations, Kütahya, Turkey, 16 - 18 March 2006, pp.41-49

Books & Book Chapters

5. Bölüm Satın Alma Davranışlarını Etkilemede Algılama ve Tutum

in: Tüketici Davranışları, Paksoy M. & Kara M., Editor, Lisans Yayıncılık, İstanbul, pp.85-108, 2014 Sustainable Development