Analysis of Consumer Advertising in Turkey Within the Standardization Versus Adaptation Strategies in the Context of Center-Periphery Countries: A Content Analysis Study

EBREN F., ÇELİK Y.

8th International Symposium Communication in the Millennium, Eskişehir, Turkey, 23 - 26 May 2010, pp.360-368, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: Eskişehir
• Country: Turkey
• Page Numbers: pp.360-368
• Akdeniz University Affiliated: Yes