Analysis of Consumer Advertising in Turkey Within the Standardization Versus Adaptation Strategies in the Context of Center-Periphery Countries: A Content Analysis Study
8th International Symposium Communication in the Millennium, Eskişehir, Turkey, 23 - 26 May 2010, pp.360-368, (Full Text)
- Publication Type: Conference Paper / Full Text
- City: Eskişehir
- Country: Turkey
- Page Numbers: pp.360-368
- Akdeniz University Affiliated: Yes