Assoc. Prof. DUYGU AYDIN ÜNAL


Kemer Faculty of Maritime, Department of Maritime Business Management

Department of Maritime Business Management


WoS Research Areas: Economics & Business, Social Sciences (Soc), Business

Scopus Research Areas: General Business, Management and Accounting

Avesis Research Areas: Social Sciences and Humanities, Management, Marketing

Office Phone: +90 242 310 2053
Address: Kemer Denizcilik Fakültesi Su ürünleri fakültesi Zemin Kat Kampüs Antalya

Metrics

Publication

43

Publication (WoS)

9

Publication (Scopus)

2

Citation (WoS)

5

H-Index (WoS)

1

Citation (Scopus)

3

H-Index (Scopus)

1

Citation (Scholar)

5

H-Index (Scholar)

2

Citation (TrDizin)

3

H-Index (TrDizin)

1

Citation (Sobiad)

3

H-Index (Sobiad)

1

Citation (Sum Other)

11

Project

4

Thesis Advisory

7

Open Access

4
UN Sustainable Development Goals

Education

2010 - 2017

2010 - 2017

Doctorate

Akdeniz University, Institute of Social Sciences, İşletme, Turkey

2007 - 2010

2007 - 2010

Postgraduate

Akdeniz University, Institute of Social Sciences, İşletme, Turkey

2002 - 2007

2002 - 2007

Undergraduate

Anadolu University, Faculty Of Economıcs And Admınıstratıve Scıences, İşletme (İngilizce), Turkey

Dissertations

2017

2017

Doctorate

Tüketim kültürünün biçimlenme sürecinde dönüşümler

Akdeniz University, Institute of Social Sciences, İşletme

2010

2010

Postgraduate

Antalya'nın destinasyon markası özelliklerinin turistler ve turizm aktörleri açısından değerlendirilmesi

Akdeniz University, Institute of Social Sciences, İşletme

Foreign Languages

C1 Advanced

C1 Advanced

English

Research Areas

Avesis Research Areas: Social Sciences and Humanities, Management, Marketing
WoS Research Areas: Economics & Business, Social Sciences (Soc), Business
Scopus Research Areas: General Business, Management and Accounting

Research Areas Based on Academic Activities

Avesis Research Areas

    WoS Research Areas

      Scopus Research Areas

        Academic Positions

        2018 - Present

        2018 - Present

        Assistant Professor

        Akdeniz University, Kemer Faculty of Maritime, Denizcilik İşletmeleri Yönetimi Bölümü

        2018 - Present

        2018 - Present

        Assistant Professor

        Akdeniz University, Kemer Faculty of Maritime, Denizcilik İşletmeleri Yönetimi Bölümü

        2018 - Present

        2018 - Present

        Assistant Professor

        Akdeniz University, Kemer Faculty of Maritime, Denizcilik İşletmeleri Yönetimi Bölümü

        2018 - Present

        2018 - Present

        Assistant Professor

        Akdeniz University, Kemer Faculty of Maritime, Denizcilik İşletmeleri Yönetimi Bölümü

        2018 - Present

        2018 - Present

        Assistant Professor

        Akdeniz University, Kemer Faculty of Maritime, Denizcilik İşletmeleri Yönetimi Bölümü

        2018 - Present

        2018 - Present

        Assistant Professor

        Akdeniz University, Kemer Faculty of Maritime, Denizcilik İşletmeleri Yönetimi Bölümü

        Managerial Experience

        2019 - Present

        2019 - Present

        Vice Dean

        Akdeniz University, Kemer Faculty of Maritime, Department of Maritime Business Management

        Courses

        Postgraduate

        Postgraduate

        SOSYAL BİLİMLERDE ARAŞTIRM YÖNTEMLERİ

        PAZARLAMA STRATEJİLERİ

        Danışmanlık

        Undergraduate

        Undergraduate

        Pazarlama Araştırması

        ULUSLARARASI PAZARLAMA

        Toplumsal Katkı ve Duyarlılık Projeleri

        Pazarlama Yönetimi

        ENDÜSTRİYEL PAZARLAMA VE E TİCARET

        İş İngilizcesi

        İş İngilizcesi

        Articles

        All (12)
        SCI-E, SSCI, AHCI (2)
        SCI-E, SSCI, AHCI, ESCI (3)
        ESCI (1)
        Scopus (2)
        TRDizin (6)
        Other Publications (3)

        Papers Presented at Peer-Reviewed Scientific Conferences

        2024

        2024

        1. Lüks Ürün Pazarında Müşteri Deneyimi

        Aydın Ünal D.

        3. Uluslararası Katılımlı Ankara İnsan ve Toplum Bilimleri Kongresi, Ankara, Turkey, 8 - 09 March 2024, pp.173, (Summary Text)

        2023

        2023

        2. BRAND ACTIVISM POSITIONS: INVESTIGATION OF TEN GLOBAL COMPANIES

        Aydın Ünal D.

        18. International Strategic Management Conference, Sofija, Bulgaria, 8 - 09 July 2023, pp.271-279, (Full Text)

        2023

        2023

        3. CONSUMERS' MOTIVATION OF USING SHARING ECONOMY PLATFORMS

        Aydın Ünal D.

        7. Uluslararası Sosyal Bilimler ve İnovasyon Kongresi, Ankara, Turkey, 10 - 11 June 2023, pp.458-459, (Summary Text)

        2014

        2014

        6. Advergames Online Privacy of Children in Turkey

        YETKİN ÖZBÜK R. M., AYDIN ÜNAL D.

        2nd International Conference on Contemporary Marketing Issues (ICCMI), Atina, Greece, 18 - 20 June 2014, (Full Text)

        2013

        2013

        7. Consumption Motivations of Women as a Mother and a Wife

        Unal D., Dirlik O.

        2nd World Conference on Business, Economics and Management (BEM), Antalya, Turkey, 25 - 28 April 2013, vol.109, pp.886-890 Sustainable Development

        2013

        2013

        8. Investigating Young Academicians' Perception of Career within Their Career Progress

        Dirlik O., Aydin-Unal D.

        2nd World Conference on Business, Economics and Management (BEM), Antalya, Turkey, 25 - 28 April 2013, vol.109, pp.841-844, (Full Text)

        2009

        2009

        9. Akdeniz Üniversitesi Avrupa Dokümantasyon Merkezinin Yeniden Yapılandırılması Projesini Mantıksal Çerçeve Matrisi Üzerinden Okumak

        MEHTER AYKIN S., ARSEZEN OTAMIŞ P., AYDIN ÜNAL D.

        AB - Türkiye Sivil Toplum Diyaloğunun Çok Yönlü Geliştirilmesi Uluslararası Sempozyumu, Antalya, Turkey, 5 - 08 November 2009, pp.142-155, (Full Text)

        Books

        2021

        2021

        2. Consumer Behavior in Omnichannel Retailing

        YETKİN ÖZBÜK R. M., AYDIN ÜNAL D., Büşra O.

        in: Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey, Taşkın Dirsehan, Editor, Emerald, Bingley, pp.75-95, 2021

        2019

        2019

        3. Doğal Reklamcılık

        YETKİN ÖZBÜK R. M., AYDIN ÜNAL D.

        in: Yeni Nesil Pazarlama Yaklaşımları - Vaka Analizleri İle, Kahraman A, Güven E., Editor, Gazi Kitabevi, Ankara, pp.1, 2019

        2019

        2019

        4. Doğal Reklamcılık

        YETKİN ÖZBÜK R. M., AYDIN ÜNAL D.

        in: Yeni Nesil Pazarlama Yaklaşımları - Vaka Analizleri İle -, Aysun Kahraman, Esra Güven, Editor, Gazi Kitabevi, Ankara, pp.255-273, 2019

        Funded Projects

        2026 - 2026

        2026 - 2026

        Gençler İçin Denizcilik Yolculuğu; Hayallerini Rotaya Çevir, Geleceğe Yelken Aç Sustainable Development

        Project Supported by Other Official Institutions

        (Project Abstract)
        Aydın Ünal D. (Executive)

        2026 - 2026

        2026 - 2026

        Deniz Senden BaşlarSustainable Development

        Project Supported by Other Private Institutions

        (Project Abstract)
        Aydın Ünal D.

        2026 - 2026

        2026 - 2026

        Akdeniz’den Yarınlara: Genç Nesillere Denizcilik Kültürü AktarımıSustainable Development

        Project Supported by Other Private Institutions

        (Project Abstract)
        Aydın Ünal D. (Executive)

        Peer Reviews in Scientific Publications

        October 2024

        October 2024

        INTERNATIONAL JOURNAL OF CONSUMER STUDIES

        National Scientific Refreed Journal

        October 2024

        October 2024

        ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES

        National Scientific Refreed Journal

        

        Congress and Symposium Activities

        01 June 2014 - 01 June 2014

        01 June 2014 - 01 June 2014

        2nd International Conference on Contemporary Marketing Issues

        Attendee

        Atina-Greece

        Citations

        Total Citations (WOS): 5

        h-index (WOS): 1