BRAND ACTIVISM POSITIONS: INVESTIGATION OF TEN GLOBAL COMPANIES

Aydın Ünal D.

18. International Strategic Management Conference, Sofija, Bulgaria, 8 - 09 July 2023, pp.271-279, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: Sofija
• Country: Bulgaria
• Page Numbers: pp.271-279
• Akdeniz University Affiliated: Yes