Publications & Works

Publication Network
Articles 15
All (15)
SCI-E, SSCI, AHCI (5)
SCI-E, SSCI, AHCI, ESCI (6)
ESCI (1)
Scopus (5)
TRDizin (5)
Other Publications (4)

1. When information fits the experience: a dual-congruity perspective on real-world intentions toward virtual brand events

KUBAT DOKUMACI U.
Journal of Research in Interactive Marketing , pp.1-17, 2026 (SSCI, Scopus)

2. How streamer credibility affects viewers’ willingness to pay for online games: a social identity perspective

KUBAT DOKUMACI U.
International Journal of Sports Marketing and Sponsorship , vol.26, no.3, pp.412-435, 2025 (SSCI, Scopus)

3. Understanding gen Z’s fast fashion consumption: the role of gender identity and consumer values

Kantarcıoğlu B., Kubat Dokumaci U.
Journal of Fashion Marketing and Management , vol.29, no.7, pp.1221-1242, 2025 (SSCI, Scopus)

4. THE EFFECTS OF SOCIAL POWER AND ANTHROPOMORPHISM ON VALUATION OF POSSESSIONS

Dokumaci E. U. K.
Pazarlama ve Pazarlama Araştırmaları Dergisi , vol.15, no.3, pp.747-772, 2022 (Peer-Reviewed Journal)

5. Acculturation to Global Consumer Culture and Personal Aspirations: Evidence from Young Adults

Dokumaci E. U. K., Yaras E.
Pazarlama ve Pazarlama Araştırmaları Dergisi , vol.15, no.1, pp.1-28, 2022 (Peer-Reviewed Journal)

6. Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality

Swaminathan V., KUBAT DOKUMACI U.
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE , vol.31, no.3, pp.260-272, 2021 (ESCI)

7. Sosyal Medyada Pazarlama Çabalarının Tüketici Tarafından Algılanmasının Marka İlişkilerine ve Ödeme İstekliliğine Etkisi

MOHAMED R., KUBAT U.
Tüketici ve Tüketim Araştırmaları Dergisi , 2021 (TRDizin)

8. The Effects of Consumer Self-referencing and Brand Type on Brand Attitude In Online Advertising

KUBAT U., Abubakar Ahmed İ.
Tüketici ve Tüketim Araştırmaları Dergisi , vol.12, no.2, pp.343-366, 2020 (TRDizin)

9. Digital Possessions, Extrinsic Aspirations, and the Role of Gender

KUBAT U.
Journal of Internet Applications and Management , vol.9, no.1, pp.5-18, 2018 (Peer-Reviewed Journal)

10. Attitudes towards a Socially Responsible Brand: Effects of Product Type, Anticipated Guilt, and The Role of Gender Identity

KUBAT U.
Tüketici ve Tüketim Araştırmaları Dergisi , 2017 (TRDizin)

11. Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism

Kubat U., Swaminathan V.
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING , vol.32, no.4, pp.354-362, 2015 (SSCI, Scopus) Creative Commons License Sustainable Development

12. How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective

Swaminathan V., Gurhan-Canli Z., Kubat U., Hayran C.
JOURNAL OF CONSUMER RESEARCH , vol.42, no.1, pp.45-58, 2015 (SSCI, Scopus)

13. An Examination of the Relationship Among Personal Values, Perceived Value of Education and Satisfaction

KUBAT U.
International Journal of Business and Management Studies , vol.3, no.1, pp.407-420, 2011 (Peer-Reviewed Journal)

14. İş Değerleri İle Kişilik Özellikleri Arasındaki İlişkini İncelenmesi: Bir Yapısal Denklem Modelleme Yaklaşımı

KUBAT U., Kuruüzüm A.
Süleyman Demirel Üniversitesi İİBF Dergisi , vol.15, no.3, pp.487-505, 2010 (Peer-Reviewed Journal)

15. An Examination of the Relationship between Work Values and Personality Traits in Manufacturing Industry

KUBAT U., Kuruüzüm A.
International Journal of Business and Management , vol.1, no.1, pp.37-48, 2009 (Peer-Reviewed Journal)
Papers Presented at Peer-Reviewed Scientific Conferences 11

1. The Impact of Independence and Brand Personality on Brand Evaluations Among Biculturals

KUBAT U.
FINANCIAL ENVIRONMENT AND BUSINESS DEVELOPMENT, 27 - 29 May 2015, vol.4, pp.525-536 Sustainable Development

2. Brand Interactions in Social Media, The Role of Personality Traits.

KUBAT U.
21st Marketing Congress, Kütahya, Turkey, 6 - 08 October 2016, pp.207-215, (Full Text)

3. Power, Self-Construal, and Brand Preferences

KUBAT U., Swaminathan V.
West East Institute Barcelona Conference, Barselona, Spain, 7 - 09 March 2016, pp.1-12, (Full Text)

4. The Role of Cultural Identity on Energy Saving Behavior

KUBAT U., GURHAN CANLI Z.
West East Institute Barcelona Conference, Barselona, Spain, 7 - 09 March 2016, pp.12-24, (Full Text)

5. How Temporal Considerations Affect Pro-Environmental Behavior: The Role of Norms

KUBAT U.
11th ICMIT Conference (International Conference on Management of Innovation and Technology, İstanbul, Turkey, 11 December 2015, pp.15-26, (Full Text)

6. The Impact of Brand Personality and Independence on Brand Evaluations among Biculturals

KUBAT U.
16th EBES Conference, İstanbul, Turkey, 27 - 29 May 2015, pp.444-467, (Full Text)

7. Power and Product Preferences Examining the Role of Self-Construal and Consumption Setting on Purchase Behavior

KUBAT U., Swaminathan V.
Winter AMA, San Antonio, United States Of America, 13 - 15 February 2015, pp.1-2

8. Putting Environmental Awareness into Consumer Attitudes and Behavior

KUBAT U., GURHAN CANLI Z.
Association for Consumer Research, North American Conference, Baltimore, United States Of America, 23 - 26 October 2014, pp.1

9. Acculturation, Brand Cultural Symbolism and the Role of Advertising Language on Brand Evaluations

KUBAT U., Swaminathan V.
35th ISMS Marketing Science Conference, İstanbul, Turkey, 11 - 13 July 2013, pp.11-12

10. Biculturals and Brand Preferences

KUBAT U., Swaminathan V.
Consumer Brand Relationships Conference, Boston, United States Of America, 15 - 17 May 2013, pp.1-2, (Summary Text)

11. Acculturation, Brand Personality and Brand Preferences

KUBAT U., Swaminathan V.
Association for Consumer Research, North American Conference, Vancouver, Canada, 4 - 07 October 2012, pp.1-2, (Full Text)
Books 6

1. Uzay Turizminde Tutundurma Faaliyetleri

KUBAT DOKUMACI U.
in: Uzay Turizmi, Apaydın Fahri, Editor, Nobel, pp.81-105, 2022

2. İlaç Pazarlaması

KUBAT U.
in: Sektörlerde Stratejik Pazarlama, Apaydın,Fahri, Editor, Nobel, pp.103-126, 2021

3. Sosyal Medyada Şikayet Yönetimi

KUBAT U.
in: Müşteri Şikayet Yönetimi, Fahri Apaydın, Editor, Nobel Akademik, pp.139-158, 2020

4. Consumer – Brand Relationships in Turkey.

Merdin-Uygur E., KUBAT U., GURHAN CANLI Z.
in: Marketing Management in Turkey, Öztürkcan A., Yolbulan-Okan E., Editor, Emerald Ink Publishing, Bingley, pp.143-164, 2018

5. The Impact of Brand Personality and Independence on Brand Evaluations among Biculturals

KUBAT U.
in: Financial Environment and Business Development, Bilgin M.H., Danis H., Demir E., Can U., Editor, Springer-Verlag , Basel, pp.525-536, 2017

6. İknanın Ayrıntılı İnceleme Olasılığı Modeli

KUBAT U., AKSOY Ş.
in: Pazarlama Teorileri, Yagci İ., Cabuk S., Editor, Mediacat, İstanbul, pp.499-528, 2014
Metrics

Publication

34

Publication (WoS)

7

Publication (Scopus)

5

Citation (WoS)

21

H-Index (WoS)

2

Citation (Scopus)

27

H-Index (Scopus)

2

Thesis Advisory

6

Open Access

7
UN Sustainable Development Goals
SDG 16: GOAL 16: PEACE, JUSTICE AND STRONG INSTITUTIONS