The Effects of Consumer Self-referencing and Brand Type on Brand Attitude In Online Advertising

KUBAT U., Abubakar Ahmed İ.

Tüketici ve Tüketim Araştırmaları Dergisi, vol.12, no.2, pp.343-366, 2020 (TRDizin)

  • Publication Type: Article / Article
  • Volume: 12 Issue: 2
  • Publication Date: 2020
  • Journal Name: Tüketici ve Tüketim Araştırmaları Dergisi
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.343-366
  • Akdeniz University Affiliated: Yes