Acculturation, Brand Cultural Symbolism and the Role of Advertising Language on Brand Evaluations

KUBAT U., Swaminathan V.

35th ISMS Marketing Science Conference, İstanbul, Turkey, 11 - 13 July 2013, pp.11-12

  • Publication Type: Conference Paper / Summary Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.11-12
  • Akdeniz University Affiliated: Yes