Acculturation, Brand Cultural Symbolism and the Role of Advertising Language on Brand Evaluations
Copy For Citation
KUBAT U., Swaminathan V.
35th ISMS Marketing Science Conference, İstanbul, Turkey, 11 - 13 July 2013, pp.11-12
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Publication Type:
Conference Paper / Summary Text
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City:
İstanbul
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Country:
Turkey
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Page Numbers:
pp.11-12
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Akdeniz University Affiliated:
Yes