Acculturation, Brand Personality and Brand Preferences


KUBAT U., Swaminathan V.

Association for Consumer Research, North American Conference, Vancouver, Canada, 4 - 07 October 2012, pp.1-2

  • Publication Type: Conference Paper / Full Text
  • City: Vancouver
  • Country: Canada
  • Page Numbers: pp.1-2
  • Akdeniz University Affiliated: Yes