The role of employee preferences and organizational culture in explaining e-commerce orientations

Kabasakal H., Asuğman G., Develioglu K.

INTERNATIONAL JOURNAL OF HUMAN RESOURCE MANAGEMENT, vol.17, no.3, pp.464-483, 2006 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 17 Issue: 3
  • Publication Date: 2006
  • Doi Number: 10.1080/09585190500521490
  • Journal Name: INTERNATIONAL JOURNAL OF HUMAN RESOURCE MANAGEMENT
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.464-483
  • Keywords: e-communication, e-commerce, high vs. low context culture, internationalization, technology, SELF-EFFICACY, ELECTRONIC COMMERCE, COMMUNICATION, PERFORMANCE, INTERNET, MANAGERS, MEDIA, TASK, OPPORTUNITIES, BUSINESSES
  • Akdeniz University Affiliated: No

Abstract

Culture has always been a cornerstone variable in the study of international business subjects. Several authors have dealt with the concept of culture and its dimensions. Among these Hall's (1981/1976) proposal of high- versus low-context cultures still stands as an important subject matter to be explored. This study is an attempt to explore the significance of high- versus low-context orientation and its implications for communications. Further, strategic orientation of the firm in terms of e-commerce adoption is explored within the framework of high- versus low-context organizational cultures and the internationalization and technological orientation level of the firm. A survey was conducted with 525 employees and managers working in financial services and textile manufacturing firms. Results supported the hypotheses that high-versus low-context values and perceptual and demographic characteristics of employees influence attitudes towards e-communication. Organizational culture regarding high- versus low-context practices, firm's internationalization and technological orientation levels influence the e-cornmerce adoption at a strategic level.