Sebep-Sonuç Zinciri Teorisi
in: Pazarlama Teorileri, Yağcı M.İ., Çabuk S., Editor, Mediacat, İstanbul, pp.457-475, 2014
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2014
- Publisher: Mediacat
- City: İstanbul
- Page Numbers: pp.457-475
- Editors: Yağcı M.İ., Çabuk S., Editor
- Akdeniz University Affiliated: Yes