Creating Loyalty in Relationship Marketing: A Case Study in Supermarket Loyalty Programs in Turkey

KİTAPCI O., DÖRTYOL İ. T., GÜLMEZ M.

9nd International Conference Marketing Trends, Italy, 1 - 04 January 2010, vol.1, pp.200-210

  • Publication Type: Conference Paper / Full Text
  • Volume: 1
  • Country: Italy
  • Page Numbers: pp.200-210
  • Akdeniz University Affiliated: Yes