KİTAPCI, O. Et Al. 2010. Creating Loyalty in Relationship Marketing: A Case Study in Supermarket Loyalty Programs in Turkey. 9nd International Conference Marketing Trends , (Italy), 200-210.

KİTAPCI, O., DÖRTYOL, İ. T., & GÜLMEZ, M., (2010). Creating Loyalty in Relationship Marketing: A Case Study in Supermarket Loyalty Programs in Turkey . 9nd International Conference Marketing Trends (pp.200-210). , Italy

KİTAPCI, OLGUN, İBRAHİM TAYLAN DÖRTYOL, And MUSTAFA GÜLMEZ. "Creating Loyalty in Relationship Marketing: A Case Study in Supermarket Loyalty Programs in Turkey," 9nd International Conference Marketing Trends, Italy, 2010

KİTAPCI, OLGUN Et Al. "Creating Loyalty in Relationship Marketing: A Case Study in Supermarket Loyalty Programs in Turkey." 9nd International Conference Marketing Trends , Italy, pp.200-210, 2010

KİTAPCI, O. DÖRTYOL, İ. T. And GÜLMEZ, M. (2010) . "Creating Loyalty in Relationship Marketing: A Case Study in Supermarket Loyalty Programs in Turkey." 9nd International Conference Marketing Trends , Italy, pp.200-210.

@conferencepaper{conferencepaper, author={OLGUN KİTAPCI Et Al. }, title={Creating Loyalty in Relationship Marketing: A Case Study in Supermarket Loyalty Programs in Turkey}, congress name={9nd International Conference Marketing Trends}, city={}, country={Italy}, year={2010}, pages={200-210} }