A guide to the successful use of case study in marketing management research


Ajanovic E., Çizel B.

in: Handbook of Research Methods for Marketing Management, R. Nunkoo,V. Teeroovengadum,and C. M. Ringle, Editor, Edward Elgar , Massachusetts, pp.193-209, 2021

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2021
  • Publisher: Edward Elgar 
  • City: Massachusetts
  • Page Numbers: pp.193-209
  • Editors: R. Nunkoo,V. Teeroovengadum,and C. M. Ringle, Editor
  • Akdeniz University Affiliated: Yes