Ajanovic, E. And Çizel, B. A guide to the successful use of case study in marketing management research. 2021. In Handbook of Research Methods for Marketing Management , Edward Elgar , Massachusetts, 193-209.

Ajanovic, E., & Çizel, B., (2021). A guide to the successful use of case study in marketing management research. Handbook of Research Methods for Marketing Management (pp.193-209), Massachusetts: Edward Elgar .

Ajanovic, EDİNA, And BEYKAN ÇİZEL. "A guide to the successful use of case study in marketing management research." In Handbook of Research Methods for Marketing Management , 193-209. Massachusetts: Edward Elgar , 2021

Ajanovic, EDİNA And Çizel, BEYKAN. "A guide to the successful use of case study in marketing management research." Handbook of Research Methods for Marketing Management , Edward Elgar , 2021, pp.193-209.

Ajanovic, E. And Çizel, B. (2021) "A guide to the successful use of case study in marketing management research", Handbook of Research Methods for Marketing Management . Massachusetts: Edward Elgar .

@bookchapter{bookchapter, author ={EDİNA AJANOVİC And author ={BEYKAN ÇİZEL}, chaptertitle={A guide to the successful use of case study in marketing management research}, booktitle={ Handbook of Research Methods for Marketing Management}, publisher={Edward Elgar }, city={Massachusetts},year={2021} }