SOCIAL MEDIA MARKETING ACTIVITIES AND PURCHASE INTENTIONS: INVESTIGATING MEDIATING AND DIRECT EFFECTS REGARDING BRAND EQUITY DIMENSIONS

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KARAYALÇIN C., YARAŞ E.

Pazarlama ve Pazarlama Araştırmaları Dergisi, vol.17, no.3, pp.619-646, 2024 (TRDizin)

• Publication Type: Article / Article
• Volume: 17 Issue: 3
• Publication Date: 2024
• Doi Number: 10.15659/ppad.17.3.1448515
• Journal Name: Pazarlama ve Pazarlama Araştırmaları Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.619-646
• Akdeniz University Affiliated: Yes