KARAYALÇIN, C. And YARAŞ, E. 2024. SOCIAL MEDIA MARKETING ACTIVITIES AND PURCHASE INTENTIONS: INVESTIGATING MEDIATING AND DIRECT EFFECTS REGARDING BRAND EQUITY DIMENSIONS. Pazarlama ve Pazarlama Araştırmaları Dergisi , vol.17, no.3 , 619-646.

KARAYALÇIN, C., & YARAŞ, E., (2024). SOCIAL MEDIA MARKETING ACTIVITIES AND PURCHASE INTENTIONS: INVESTIGATING MEDIATING AND DIRECT EFFECTS REGARDING BRAND EQUITY DIMENSIONS. Pazarlama ve Pazarlama Araştırmaları Dergisi , vol.17, no.3, 619-646.

KARAYALÇIN, CEM, And EYYUP YARAŞ. "SOCIAL MEDIA MARKETING ACTIVITIES AND PURCHASE INTENTIONS: INVESTIGATING MEDIATING AND DIRECT EFFECTS REGARDING BRAND EQUITY DIMENSIONS," Pazarlama ve Pazarlama Araştırmaları Dergisi , vol.17, no.3, 619-646, 2024

KARAYALÇIN, CEM And YARAŞ, EYYUP. "SOCIAL MEDIA MARKETING ACTIVITIES AND PURCHASE INTENTIONS: INVESTIGATING MEDIATING AND DIRECT EFFECTS REGARDING BRAND EQUITY DIMENSIONS." Pazarlama ve Pazarlama Araştırmaları Dergisi , vol.17, no.3, pp.619-646, 2024

KARAYALÇIN, C. And YARAŞ, E. (2024) . "SOCIAL MEDIA MARKETING ACTIVITIES AND PURCHASE INTENTIONS: INVESTIGATING MEDIATING AND DIRECT EFFECTS REGARDING BRAND EQUITY DIMENSIONS." Pazarlama ve Pazarlama Araştırmaları Dergisi , vol.17, no.3, pp.619-646.

@article{article, author={CEM KARAYALÇIN And author={EYYUP YARAŞ}, title={SOCIAL MEDIA MARKETING ACTIVITIES AND PURCHASE INTENTIONS: INVESTIGATING MEDIATING AND DIRECT EFFECTS REGARDING BRAND EQUITY DIMENSIONS}, journal={Pazarlama ve Pazarlama Araştırmaları Dergisi}, year=2024, pages={619-646} }