Distinguishing Prior Service Attributes for Customer Satisfaction by Dual Importance Mapping

CABER M., ALBAYRAK T., Ülger N.

LCBR European Marketing Conference,, Munich, Germany, 13 - 16 July 2012, pp.34-37, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Munich
  • Country: Germany
  • Page Numbers: pp.34-37
  • Akdeniz University Affiliated: Yes