Turks on The Cover of The Der Spiegel


Tezin Türü: Yüksek Lisans

Tezin Yürütüldüğü Kurum: University of Europe For Applied Sciences, International Business Management, International Business Management, Almanya

Tezin Dili: İngilizce

Öğrenci: Mesut Yaramış

Danışman: Aydın Yeşilyurt

Özet:

In this study, I will examine how the German press handles the social, cultural, political, educational and family lives of the Turks who have been living in Germany for three generations since 1961 and come to the fore with different examples. As a start we will examine two different cases which both were a cover on the Der Spiegel. Firstly, Mesut Özil who is the Turkish – German famous football player, announced that he left the German National Football Team after the 2018 World Cup.  In the interview he gave afterwards, he said, "When we win, I am German, when we lose, I am an immigrant." Secondly, the Federal Republic of Germany awarded the Order of Merit to Turkish immigrants Özlem Türeci and Uğur Şahin, who were the first to find the vaccine for the coronavirus that has spread all over the world.

Der Spiegel Magazine, which featured Mesut Özil on its cover in its 31st issue on 28.07.2018, used a close-up photo of Mesut Özil and wrote "Entfremdung" (alienation) underneath, emphasizing the increasing alienation of Özil and Turkish refugees like him from Germany. Der Spiegel Magazine, which gave the subheading 'Die Özil affäre und das problem mit der integration' (Özil issue and integration problem), brought up the Turkish immigrants living in Germany again after the events and said that they have always had an integration problem and with these events again it flares up.

Der Spiegel Magazine, which this time featured Biontech company founders Özlem Türeci and Uğur Şahin on its cover in its 1st issue on 02.01.2021, has the title Deutschland wird ausreichend impfstoff bekommen (Germany will receive enough vaccines). The magazine mentions Türeci and Şahin's Turkish origins only in one place in the 11-page interview, saying 'German couple with Turkish roots'. In most of the interview, it talks about Germany and the education they received there, and describes this event, which made a worldwide impact, as if it were only a success of Germany.

We will try to understand the Media Portrayal of Turkish immigrants in German Press by going through these two examples as the first.

The first subject to be examined within the scope of this study will be the content produced about Mesut Özil, a German football player with Turkish origin, before, during and after the 2018 World Cup. The main reason for researching Mesut Özil in particular is the controversy that led to Özil leaving the German National Team as a result of the case that occurred due to the racist hate speech he was exposed to in Germany, even though he was a German citizen and wore the German National Football Team jersey. It is an undisputed fact that Mesut Özil is one of the most talented football players his country, Germany, has produced in recent years. The football player, who announced that he left the German National team in July 2018, scored 23 goals and 33 assists in 92 matches for his country, as well as 1 World Cup, and was selected as the football player of the year in his country 5 times. Despite these successes, he could never fully make himself accepted by Germany. Mesut Özil became one of the main topics of attention for fans and the media, especially during the matches he played in Germany, where he wore the national jersey, and was subjected to racist expressions. The main reason for this tension between the German Media and public opinion and Mesut Özil is that he met with President Recep Tayyip Erdoğan during his visit to England and took a photo together. The political polemics between Turkey and Germany during this period and the election process in Turkey are other reasons for the ignition of the incident.

The second case that will be examined in this study is the scientists Özlem Türeci and Uğur Şahin, who were the first to find the coronavirus vaccine. Özlem Türeci and Uğur Şahin are Turkish refugees living in Germany, just like Mesut Özil. However, the most important feature that distinguishes Özlem Türeci and Uğur Şahin from the Mesut Özil incident is that these scientists discovered a very important vaccine for humanity and the Order of Merit that the Federal Republic of Germany gave to these scientists.

While examining the portrayal of Turkish immigrants in the German press through the abovementioned two examples, we aim to investigate the conveyed ideological messages, the selection of discourse and imagery in transmitting these messages, and how readers comprehend these cases from the examined newspaper texts. We will evaluate the news published by Der Spiegel, one of Germany's most read newspapers, after these two events, using Van Dijk's discourse analysis method.

Discourse analysis: It is an effort to understand and analyze what the subtext of a text is and what the author's intention is, rather than the visible face of a text. The point that is tried to be analyzed is not only the intention of the author, but also to explain what constitutes the text independently of him. For example, the language the author uses, the images he uses, the style he describes, what differences there are, and the field and method in which these will be revealed is discourse analysis (Sözen, 1999).

Van Dijk is the founder of the socio-cognitive approach to critical discourse analysis, which belongs to the socio-psychological aspect of critical discourse analysis and is based on the theory of social representation. Van Dijk: It establishes the interaction between cognition, discourse and society and focuses on the control of discourse as means of gaining access to power. It is more concerned with stereotyping, ethnic abuse, and resistance to dominant groups.

The media can distinguish between different groups by assigning them different social roles. It can separate different identities as "good and bad" and thus produce "accepted" and "unaccepted" identity categories. In more extreme cases, the media may shape the relationship between "us and them" as an issue of national struggle and cause hate speech to be accepted by the individuals that make up the society (Yumul, 2013).

In these two events, the images used by the German press to describe the perspective of Turkish immigrants in their newspapers and the way the public perceives Turkish immigrants as a result of this transfer will be evaluated by using the discourse analysis method. In addition, by using the discourse analysis method in this evaluation, it is aimed to reveal the background and between the lines of the discourse used by Der Spiegel, when writing about Turkish immigrants and to see what attitude the German press displays in positive and negative events.