The effect of brand awareness, brand image, satisfaction, brand loyalty and WOM on purchase intention: An empirical research on social media
Business & Management Studies: An International Journal, vol.9, no.4, pp.1380-1398, 2021 (Peer-Reviewed Journal)
- Publication Type: Article / Article
- Volume: 9 Issue: 4
- Publication Date: 2021
- Doi Number: 10.15295/bmij.v9i4.1902
- Journal Name: Business & Management Studies: An International Journal
- Journal Indexes: TR DİZİN (ULAKBİM)
- Page Numbers: pp.1380-1398
- Open Archive Collection: AVESIS Open Access Collection
- Akdeniz University Affiliated: Yes