A Review on Menu Performance Investigation and Some Guiding Propositions


ÖZDEMİR B.

Journal of Foodservice Business Research, vol.15, no.4, pp.378-397, 2012 (Scopus) identifier

  • Publication Type: Article / Article
  • Volume: 15 Issue: 4
  • Publication Date: 2012
  • Doi Number: 10.1080/15378020.2012.734217
  • Journal Name: Journal of Foodservice Business Research
  • Journal Indexes: Scopus
  • Page Numbers: pp.378-397
  • Keywords: menu analysis, menu designing, menu performance, menu planning, menu pricing
  • Akdeniz University Affiliated: Yes

Abstract

This study aims to make a review of the existing menu analysis approaches in order to reflect different perspectives on menu performance and to establish some theoretical relations between menu performance and menu variables including planning, pricing and designing. The literature review resulted with a classification of the menu analysis approaches and also revealed that popularity, profitability and cost are the principal dimensions of the menu performance adopted by the different menu analysis methods. Consequently, the current paper suggests six propositions on the relationships between the menu performance dimensions and menu planning, pricing and designing variables.

This study aims to make a review of the existing menu analysis approaches in order to reflect different perspectives on menu performance and to establish some theoretical relations between menu performance and menu variables including planning, pricing and designing. The literature review resulted with a classification of the menu analysis approaches and also revealed that popularity, profitability and cost are the principal dimensions of the menu performance adopted by the different menu analysis methods. Consequently, the current paper suggests six propositions on the relationships between the menu performance dimensions and menu planning, pricing and designing variables. © 2012 Copyright Taylor & Francis Group, LLC.