Doğrudan Pazarlama
in: Pazarlama İlkeleri, YILMAZ S., Editor, Lisans Yayıncılık, İstanbul, pp.232-242, 2009
- Publication Type: Book Chapter / Chapter TextBook
- Publication Date: 2009
- Publisher: Lisans Yayıncılık
- City: İstanbul
- Page Numbers: pp.232-242
- Editors: YILMAZ S., Editor
- Akdeniz University Affiliated: Yes