Push-motivation-based emotional arousal: A research study in a coastal destination

GÜZEL F. Ö., ŞAHİN İ., Ryan C.

JOURNAL OF DESTINATION MARKETING & MANAGEMENT, cilt.16, 2020 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 16
  • Basım Tarihi: 2020
  • Doi Numarası: 10.1016/j.jdmm.2020.100428
  • Dergi Adı: JOURNAL OF DESTINATION MARKETING & MANAGEMENT
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, CAB Abstracts
  • Anahtar Kelimeler: Destination marketing, Tourist motivations, Emotional arousal, Tourist behavior, Satisfaction, CONFIRMATORY FACTOR-ANALYSIS, STRUCTURAL EQUATION MODELS, OF-FIT INDEXES, VISITOR SATISFACTION, TOURIST MOTIVATIONS, CONSUMER-BEHAVIOR, TRAVEL MOTIVATION, MEASURING LEISURE, EXPERIENCES, QUALITY
  • Akdeniz Üniversitesi Adresli: Evet

Özet

This study focuses solely on push travel motivations based on emotional arousal. The study aims to find: (a) the underlying components of push travel motivation associated within a 3S travel destination, (b) the relationships between push motivations, emotional arousal, satisfaction, and post-experience behavioral intentions, and (c) the mediator role of emotions in the relationship between push motivation and tourist satisfaction. The data were collected from 560 tourists in the destination of Antalya. The results indicate first that push motivation factors are represented by six factors demonstrating adequate reliability and validity, namely curiosity, relaxation, escape, sport and active life, extravagance and travel bragging. Second, a significant positive relationship is found between push motivations, emotional arousal, satisfaction, and post-experience behavioral intentions. Finally, it is found that the direct influence of push motivations on tourist satisfaction is weak and emotional arousal mediates the relationship.