Enacted in 2009, Lisbon Treaty defines the framework of the European Union’s tourism policy. Accordingly, the European Union is mandated to take relevant actions for increasing the competitive power of the tourism undertakings, and carry out coordinating actions among member states for disseminating the best practices throughout Europe. No doubt that gaining competitive advantage by the European undertakings is closely linked to the concept of sustainability,while achieving sustainability in tourism is of common responsibility for all stakeholdhers. In this respect, the EU has taken a number of actions in line with the sustainable and responsible tourism strategy. European Tourism Indicators System for Sustainable Destination Management (ETIS), Eco-Management and Audit Scheme (EMAS), EcoLabel are some of the tools employed at European evel. The aim of this paper is to develop policy recommendations for Turkey by referring to the sustainable and responsible tourism practices at the European Union. To achieve this end, first of all the structure of the European tourism policy as well as the sustainable and responsible tourism strategy of the European Union are defined. Afterwards, by referring to the best practices supported by the European Union, policy recommendations for Turkey are provided.