HANDBOOK OF MANAGING AND MARKETING TOURISM EXPERIENCES, vol.25, pp.36-40, 2016 (SSCI)
Purpose - In the tourism sector, the differentiation is difficult in the commoditized market. The main challenge for businesses is to design the experiences which would create awareness and difference. With this foresight, this chapter aims to show an experience-based service design path built around various elements such as sensations, emotions, human relations, innovations, and values.