Experience-Based Service Design

GÜZEL F. Ö.

HANDBOOK OF MANAGING AND MARKETING TOURISM EXPERIENCES, cilt.25, ss.36-40, 2016 (SSCI) identifier identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 25
  • Basım Tarihi: 2016
  • Doi Numarası: 10.3109/09638237.2015.1101423
  • Dergi Adı: HANDBOOK OF MANAGING AND MARKETING TOURISM EXPERIENCES
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI)
  • Sayfa Sayıları: ss.36-40
  • Anahtar Kelimeler: Experience marketing, experience design, service design, Singapore airlines, MUSIC
  • Akdeniz Üniversitesi Adresli: Evet

Özet

Purpose - In the tourism sector, the differentiation is difficult in the commoditized market. The main challenge for businesses is to design the experiences which would create awareness and difference. With this foresight, this chapter aims to show an experience-based service design path built around various elements such as sensations, emotions, human relations, innovations, and values.