The Success Factors of wine tourism entrepreneurship for rural area: A thematic biographical narrative analysis in Turkey

GÜZEL F. Ö., Ehtiyar R., Ryan C.

JOURNAL OF RURAL STUDIES, cilt.84, ss.230-239, 2021 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 84
  • Basım Tarihi: 2021
  • Doi Numarası: 10.1016/j.jrurstud.2021.04.021
  • Dergi Adı: JOURNAL OF RURAL STUDIES
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, International Bibliography of Social Sciences, Periodicals Index Online, CAB Abstracts, EBSCO Education Source, Education Abstracts, Environment Index, PAIS International, Political Science Complete, Public Affairs Index, Social services abstracts, Sociological abstracts, Veterinary Science Database, Worldwide Political Science Abstracts
  • Sayfa Sayıları: ss.230-239
  • Anahtar Kelimeler: Cultural tourism, Wine tourism entrepreneurship, Rura l town, Lycia region, Biographical narrative analysis, STRATEGIC ENTREPRENEURSHIP, MODEL
  • Akdeniz Üniversitesi Adresli: Evet

Özet

The study aims to determine the key issues and challenges in wine tourism entrepreneurship and to identify the behavioral, cultural and strategic success factors underlying the development of wine tourism. A biographical research has been used to encompass the total life of a wine tourism entrepreneur in rural area in Turkey named Elmali town. Through the use of thematic biographical narrative analysis, four primary dimensions have been determined namely; personal characteristics, the strategic perspective, cultural, historic and geographical attributes of the region, and problems of business succession. Associated with these were 23 sub-dimensions. The study also found evidence of how niche tourism ventures such as wine tourism can invigorate a local agricultural economy and stresses the importance of small tourism enterprises successfully complementing each other to create a strong local destination image.