Consumer Behavior in Omnichannel Retailing


YETKİN ÖZBÜK R. M., AYDIN ÜNAL D., Büşra O.

in: Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey, Taşkın Dirsehan, Editor, Emerald, Bingley, pp.75-95, 2021

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2021
  • Publisher: Emerald
  • City: Bingley
  • Page Numbers: pp.75-95
  • Editors: Taşkın Dirsehan, Editor
  • Akdeniz University Affiliated: Yes