Examining metaverse experiences of people traveling to Turkey amid massive migration waves
Journal of Hospitality and Tourism Technology, vol.16, no.5, pp.871-889, 2025 (SSCI, Scopus)
- Publication Type: Article / Article
- Volume: 16 Issue: 5
- Publication Date: 2025
- Doi Number: 10.1108/jhtt-04-2024-0223
- Journal Name: Journal of Hospitality and Tourism Technology
- Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, CAB Abstracts, Hospitality & Tourism Complete, Hospitality & Tourism Index
- Page Numbers: pp.871-889
- Keywords: Metaverse, Metaverse experience, Metaverse tourism, Migration, Tourism communication, 元宇宙 、元宇宙旅游 元宇宙体验 、移民 、旅游传播
- Akdeniz University Affiliated: Yes
Abstract
Purpose: This study aims to examine the metaverse experiences of individuals traveling to Turkey, a nation with a complex history of migration, and to assess the influence of these experiences on their accommodation processes within host countries. Design/methodology/approach: A qualitative approach, using semi-structured interviews, explored participants’ Metaverse experiences. Thematic analysis was applied to the interview data. The participant statements were coded, and concept maps were created. Findings: The findings indicate that metaverse technologies can significantly facilitate planning for both short-term travelers and temporary migrants to migration hotspots, mitigating anxieties associated with the unfamiliar, and expediting the adaptation process by enabling virtual exploration of such destinations. Originality/value: The research uniquely explores how metaverse and related technologies can enhance hospitality experiences in destination countries, particularly those facing challenges from irregular migration. Unlike previous studies, it specifically focuses on the metaverse experiences of people traveling to these destinations, aiming to answer the crucial question of how effective these technologies are in improving the hospitality experience in such contexts.