Akademik Veri Yönetim Sistemi
Journal of Hospitality and Tourism Technology, 2025 (SSCI)
Purpose: This study aims to examine the metaverse experiences of individuals traveling to Turkey, a nation with a complex history of migration, and to assess the influence of these experiences on their accommodation processes within host countries. Design/methodology/approach: A qualitative approach, using semi-structured interviews, explored participants’ Metaverse experiences. Thematic analysis was applied to the interview data. The participant statements were coded, and concept maps were created. Findings: The findings indicate that metaverse technologies can significantly facilitate planning for both short-term travelers and temporary migrants to migration hotspots, mitigating anxieties associated with the unfamiliar, and expediting the adaptation process by enabling virtual exploration of such destinations. Originality/value: The research uniquely explores how metaverse and related technologies can enhance hospitality experiences in destination countries, particularly those facing challenges from irregular migration. Unlike previous studies, it specifically focuses on the metaverse experiences of people traveling to these destinations, aiming to answer the crucial question of how effective these technologies are in improving the hospitality experience in such contexts.