Akademik Veri Yönetim Sistemi
Gümüşhane University e-Journal, cilt.6, sa.1, ss.101-128, 2018 (Hakemli Dergi)
Today the public relations department of a Corporation performs an important role in corporate social responsibility communication by using various means of communication tools to communicate the triple bottom line or corporate social responsibility practices to stakeholders. But there are also corporations who do not communicate their CSR efforts.The aim of this investigation is to highlight the communication strategies for stakeholders within the framework of social responsibility practices. For this, defined on the characteristics of the public relations models, the corporate social responsibility communication strategies by Morsing and Schultz (2006) were used. And for corporations that do not communicate their CSR implementations or are unsuccessful in communicating their efforts, the lack of communication is discussed. As a matter of fact, by providing economic, social, and environmental performance informations to stakeholder the company maintains its relations to internal and external stakeholders. CSR communication can lead to the development of components related to a good identity, image, reputation, relationship management and sustainability.