Analysis of congress destinations' competitiveness using importance performance competitor analysis

CABER M., ALBAYRAK T., ISMAYILLI T.

JOURNAL OF CONVENTION & EVENT TOURISM, cilt.18, sa.2, ss.100-117, 2017 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 18 Sayı: 2
  • Basım Tarihi: 2017
  • Doi Numarası: 10.1080/15470148.2017.1288185
  • Dergi Adı: JOURNAL OF CONVENTION & EVENT TOURISM
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Sayfa Sayıları: ss.100-117
  • Anahtar Kelimeler: Congress tourism, competitiveness, destination attributes, importance, performance, HONG-KONG, CONVENTION, PERCEPTIONS, ASSOCIATION
  • Akdeniz Üniversitesi Adresli: Evet

Özet

To be competitive and successful in congress tourism, destinations must learn which congress tourism-related attributes are important and how they perform against their main competitors. This study identifies the importance and performance of destination attributes in Antalya, Turkey, and compares the position of these attributes to those of its main rival in congress tourism,. Istanbul. Importance performance competitor analysis results showthat, according to domestic participants, Antalya has to focus on "sight-seeing and cultural attractions" and "outside entertainment." For international participants, "climate," "choice of meeting and housing properties," and "suitability of conference facilities" exhibit higher performance in Antalya than. Istanbul.