The Role of Social Media Influencers in Shaping Consumer Behavior: Insights From a Developing Nation


Kayan F.

in: Practical Strategies and Case Studies for Online Marketing 6.0, Kittisak Wongmahesak,Fazida Binti Karim,and Nititorn Wongchestha, Editor, IGI Global yayınevi, New York, pp.185-215, 2025

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2025
  • Publisher: IGI Global yayınevi
  • City: New York
  • Page Numbers: pp.185-215
  • Editors: Kittisak Wongmahesak,Fazida Binti Karim,and Nititorn Wongchestha, Editor
  • Akdeniz University Affiliated: Yes