The Role of Social Media Influencers in Shaping Consumer Behavior: Insights From a Developing Nation
in: Practical Strategies and Case Studies for Online Marketing 6.0, Kittisak Wongmahesak,Fazida Binti Karim,and Nititorn Wongchestha, Editor, IGI Global yayınevi, New York, pp.185-215, 2025
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2025
- Publisher: IGI Global yayınevi
- City: New York
- Page Numbers: pp.185-215
- Editors: Kittisak Wongmahesak,Fazida Binti Karim,and Nititorn Wongchestha, Editor
- Akdeniz University Affiliated: Yes