Important Issues in Online Education: E-Pedagogy and Marketing

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Copy For Citation

Hismanoglu M.

MARKETING ONLINE EDUCATION PROGRAMS: FRAMEWORKS FOR PROMOTION AND COMMUNICATION, pp.184-209, 2011 (SSCI)

• Publication Type: Article / Article
• Publication Date: 2011
• Doi Number: 10.4018/978-1-60960-074-7.ch012
• Journal Name: MARKETING ONLINE EDUCATION PROGRAMS: FRAMEWORKS FOR PROMOTION AND COMMUNICATION
• Journal Indexes: Social Sciences Citation Index (SSCI)
• Page Numbers: pp.184-209
• Akdeniz University Affiliated: Yes

Abstract

In our times, many educational institutions are providing online degree programs for learners by supplementing their traditional offline class with web-based online educational devices. This chapter aims at stressing important issues in online education with reference to e-pedagogy and marketing of online education programs. It defines online learning, assesses the benefits and challenges of online education, and illustrates sub-categories of online degree programs to show the richness of these programs in the world of education today. It also expounds the characteristics of successful online learners and instructors as well as the principles of effective online instruction. Further, it places emphasis on the marketing of online education programs. Lastly, it offers some valuable tips for better marketing of online education programs.