Distinguishing Prior Service Attributes for Customer Satisfaction by Dual Importance Mapping

CABER M., ALBAYRAK T., Ülger N.

LCBR European Marketing Conference,, Münih, Germany, 13 - 16 July 2012, pp.34-37

  • Publication Type: Conference Paper / Full Text
  • City: Münih
  • Country: Germany
  • Page Numbers: pp.34-37
  • Akdeniz University Affiliated: Yes