Clinical trust, perceived value and behavioural intention of medical tourists: Moderating effect of optimism and pessimism

YILMAZ Y., YURCU G., AYBAR D. H.

EUROPEAN JOURNAL OF TOURISM RESEARCH, cilt.30, 2022 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 30
  • Basım Tarihi: 2022
  • Dergi Adı: EUROPEAN JOURNAL OF TOURISM RESEARCH
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, CAB Abstracts, Hospitality & Tourism Complete, Hospitality & Tourism Index, Veterinary Science Database, Directory of Open Access Journals
  • Anahtar Kelimeler: Medical tourism, trust, perceived value, optimist-pesimist, behaviour intention, MEASUREMENT INVARIANCE, CLUSTER-ANALYSIS, CONSUMER-TRUST, MEDIATING ROLE, BRAND IMAGE, SATISFACTION, QUALITY, PRICE, LOYALTY, IMPACT
  • Akdeniz Üniversitesi Adresli: Evet

Özet

This study investigates the relationships among trust, perceived value and behaviour intention of medical tourist with the moderating effect of optimist-pessimist variables. Data were collected from tourists who got medical treatment or surgery in hospitals. Findings reveal that perceived value plays a partial mediating role between clinical trust and behavioural intent. Besides, the effect of perception of trust of optimist persons on behavioural intent was significant and positive whereas such relationship is insignificant for pessimists. The effects of clinical trust and perceived values on behavioural intentions were found to be higher for pessimist medical tourists than that of optimists.