Consumer switching behavior in banking industry: Can consumer base be purchased, or earned?

DEMİR M. Ö., GÖK DEMİR Z.

Uluslararası İktisadi ve İdari İncelemeler Dergisi, 2019 (TRDizin)

• Publication Type: Article / Article
• Publication Date: 2019
• Doi Number: 10.18092/ulikidince.399671
• Journal Name: Uluslararası İktisadi ve İdari İncelemeler Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Open Archive Collection: AVESIS Open Access Collection
• Akdeniz University Affiliated: Yes