Efficiency evaluation of A-group travel agencies with data envelopment analysis (DEA): A case study in the Antalya region, Turkey

Koksal C. D., AKSU A. A.

TOURISM MANAGEMENT, cilt.28, sa.3, ss.830-834, 2007 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 28 Sayı: 3
  • Basım Tarihi: 2007
  • Doi Numarası: 10.1016/j.tourman.2006.05.013
  • Dergi Adı: TOURISM MANAGEMENT
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.830-834
  • Anahtar Kelimeler: tourism, data envelopment analysis
  • Akdeniz Üniversitesi Adresli: Evet

Özet

This study seeks to evaluate the comparative operating efficiency of 24 A-Group Travel Agencies which are operated internationally in Turkey, using a non-parametric methodology known as the data envelopment analysis (DEA). In order to evaluate operating efficiency, A-Group Travel Agencies were grouped into "independently operating" and "operating under a chain brand". The study's results show that there is no operating efficiency difference between the travel agency groups. However, travel agencies and managers who scored low mean efficiency ratings were advised how to improve their rating. (c) 2006 Elsevier Ltd. All rights reserved.