Place-Oriented or People-Oriented Concepts for Destination Loyalty: Destination Image and Place Attachment versus Perceived Distances and Emotional Solidarity

Tasci A. D., Uslu A., Stylidis D., Woosnam K. M.

JOURNAL OF TRAVEL RESEARCH, cilt.61, sa.2, ss.430-453, 2022 (SSCI)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 61 Sayı: 2
  • Basım Tarihi: 2022
  • Dergi Adı: JOURNAL OF TRAVEL RESEARCH
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, Academic Search Premier, ABI/INFORM, Aerospace Database, Business Source Elite, Business Source Premier, CAB Abstracts, Communication Abstracts, Geobase, Hospitality & Tourism Complete, Metadex, Psycinfo, Civil Engineering Abstracts
  • Sayfa Sayıları: ss.430-453
  • Akdeniz Üniversitesi Adresli: Evet

Özet

Many studies have modeled several different concepts to explain destination loyalty; however, none have integrated placeoriented (e.g., destination image, place attachment) and people-oriented concepts (e.g., cultural distance, social distance, and emotional solidarity) for their relative influences on loyalty. The current study tested the influence of destination image (place-oriented) and perceived distances (people-oriented) as antecedents of place attachment (place-oriented) and emotional solidarity (people-oriented) for their relative influences on destination loyalty. Survey data collected from both domestic (n=260) and international (n=250) visitors to a city in Turkey, Antalya, revealed that place-oriented concepts (cognitive and affective destination images and place attachment) are better predictors of destination loyalty than peopleoriented concepts (cultural distance, social distance, and emotional solidarity). Together, they explain about half of the variance in destination loyalty, 42% in past loyalty and 60% in future loyalty.