Consumer – Brand Relationships in Turkey.

Merdin-Uygur E., KUBAT U., GURHAN CANLI Z.

in: Marketing Management in Turkey, Öztürkcan A., Yolbulan-Okan E., Editor, Emerald Ink Publishing, Bingley, pp.143-164, 2018

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2018
  • Publisher: Emerald Ink Publishing
  • City: Bingley
  • Page Numbers: pp.143-164
  • Editors: Öztürkcan A., Yolbulan-Okan E., Editor
  • Akdeniz University Affiliated: Yes