JOURNAL OF ISLAMIC MARKETING, cilt.11, sa.6, ss.1601-1617, 2020 (ESCI)
Purpose The growing competition between the developing halal market and the countries in halal market has enhanced the interest of researchers in this field in recent years. In this context, this study aims to examine the studies published in the international literature on halal tourism between 1975 and 2019 in terms of bibliometric characteristics and to reveal tendencies and trends of these publications within the framework of certain parameters.