Smart tourism transformation of the Şi̇le district: strategic aspects through a SWOT analysis

Aksoy M., Tokatlı C., Altıntaş V., KOÇAK A.

Worldwide Hospitality and Tourism Themes, 2024 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Basım Tarihi: 2024
  • Doi Numarası: 10.1108/whatt-09-2024-0223
  • Dergi Adı: Worldwide Hospitality and Tourism Themes
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, ABI/INFORM, CAB Abstracts, Hospitality & Tourism Complete, Hospitality & Tourism Index, Veterinary Science Database
  • Anahtar Kelimeler: Smart destination, Smart tourism, Sustainable tourism, SWOT analysis, Şile district
  • Akdeniz Üniversitesi Adresli: Evet

Özet

Purpose: This study aims to evaluate the smart destination potential of the Şile district by identifying its strengths, weaknesses, opportunities and threats related to smart city applications. Design/methodology/approach: A comprehensive SWOT analysis was conducted using data from participants and relevant documentation to assess the feasibility of smart tourism initiatives in Şile. Findings: The analysis reveals that Şile, due to its proximity to Istanbul, has significant potential to develop into a smart tourism destination. Key strengths include its natural attractions, while challenges revolve around infrastructure limitations. Research limitations/implications: The study is limited to the Şile district and may not be generalizable to other regions. Future research could expand the scope to include comparative studies with other potential smart tourism destinations. Originality/value: This research contributes to the growing body of literature on smart tourism by offering strategic recommendations tailored to the unique context of Şile, a district with significant but underutilized potential.