Content Analysis of Accommodation Establishment Web Sites in Alanya

Creative Commons License

Alpar M. Ö., Doğan S.

HOSTEUR, cilt.19, sa.1, ss.25-32, 2010 (Hakemli Dergi)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 19 Sayı: 1
  • Basım Tarihi: 2010
  • Dergi Adı: HOSTEUR
  • Derginin Tarandığı İndeksler: Other Indexes
  • Sayfa Sayıları: ss.25-32
  • Akdeniz Üniversitesi Adresli: Evet

Özet

With today’s rapidly growing Internet use, companies are increasingly striving harder to reach their customers to sell their products, and this has lead to an increased importance in web site content. Companies are now paying close attention to their web sites, and have become aware that having a web site gives them the opportunity to easily reach potential customers, and by giving accurate and factual information, gain the trust of customers. The aim of this research is to examine the web sites from Alanya hotels and to propose solutions for the web sites determined to be inadequate. The research has 3 parts. In the first part, the developments of the Internet and its importance in the tourism sector have been explained. In the second part, the method of the research has been described, and in the third part, the main structure of hotel web sites has been evaluated and some advices have been shared according to the results.