Social Media Marketing and e-WOM: A Descriptive Approach to Mediterranean Young’s Online Brand-Related Activities, Attitudes and Engagement

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ŞAHİN İ., GÜLMEZ M., ERSOY E.

İnternet Uygulamaları ve Yönetimi Dergisi, vol.10, no.1, pp.5-24, 2019 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 10 Issue: 1
• Publication Date: 2019
• Doi Number: 10.34231/iuyd.518958
• Journal Name: İnternet Uygulamaları ve Yönetimi Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.5-24
• Open Archive Collection: AVESIS Open Access Collection
• Akdeniz University Affiliated: Yes