The poster, one of the fundamental fields of graphic design, appears in new forms today with the impact of time and technological advances, as in many design media. During this process, using novel technologies, designers have started to design some new poster forms with animations, audio, or interactions, which have the potential to be alternative to traditional printed posters. This study deals with the findings regarding the history of the moving poster, the process of its emergence in Turkey, and as to whether it will be a permanent medium. Within the scope of the study, the views of eighteen designers from Turkey, who have had works in the field of moving poster design, have been gathered using quantitative methods. These data obtained about the future of the moving poster and the poster were analyzed in the context of the pull theory. The findings revealed that the designers consider the moving poster as a design medium that will play a significant role in the future of the poster. The great majority of the designers believe that the traditional printed poster will continue to exist along with the new digital forms of the poster. However, the analysis of the supply-demand ratio of the moving posters that have been designed and the assessment of these rates in the context of the pull theory indicated that the demand for the moving poster is still well below the supply.

Keywords: Poster, Moving Poster, Graphic Design, Visual Communication Design