A qualitative research to explore the purchase behavior determinants of middle-aged women

Unal D., Dirlik O., Otamis P. A.

World Conference on Business, Economics and Management (BEM), Antalya, Turkey, 4 - 06 May 2012, vol.62, pp.1337-1341

  • Publication Type: Conference Paper / Full Text
  • Volume: 62
  • Doi Number: 10.1016/j.sbspro.2012.09.228
  • City: Antalya
  • Country: Turkey
  • Page Numbers: pp.1337-1341
  • Keywords: Consumer purchase behavior, middle-aged women, symbolic meaning, Turkey
  • Akdeniz University Affiliated: Yes

Abstract

This study investigates the socio-cultural factors hidden in purchase behavior of middle-aged women from the symbolic consumption view. Using qualitative research, in-depth interviews with 11 women were conducted. As a result of the interviews, the symbols that Turkish women ascribe to clothing are explored and their reflections on Turkish women's purchase behavior of clothes are exposed. Consequently, the symbolic meanings that Turkish women ascribe to the position of women in accordance with culture-specific values are found to be determinants of their purchase behavior. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Dr. Huseyin Arasli