Akademik Veri Yönetim Sistemi
International Journal of Strategic Communication, 2026 (ESCI, Scopus)
Strategic communication is increasingly conceptualized as an integrative governance function through which organizations coordinate communication processes, align stakeholder relationships, and sustain legitimacy. Despite this development, strategic communication scholarship remains theoretically fragmented across public relations (PR), organizational communication (OC), and corporate communication (CC), which have evolved as distinct yet interrelated research traditions. This study addresses this fragmentation by theorizing strategic communication as an organizational-level governance system grounded in the integration of PR, OC, and CC. Drawing on a bibliometric review of 316 articles indexed in the Web of Science between 2000 and 2025, the study maps the intellectual structure and thematic evolution of these domains and examines their convergence within strategic communication research. The findings reveal a clear shift toward integrated perspectives that combine relational management, internal meaning-making, and corporate-level identity and reputation concerns. Building on these insights, the study proposes an Integrated PR-OC-CC Model that conceptualizes strategic communication as a multi-level, constitutive, and relational governance function. The model advances strategic communication theory by offering a coherent framework that integrates disciplinary perspectives and supports cumulative theory-building.