Exploring how to match local products fair participation motivations of the visitors and businesses

CABER M., Guven A., ÖZTÜRK A.

JOURNAL OF CONVENTION & EVENT TOURISM, cilt.17, sa.3, ss.220-233, 2016 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 17 Sayı: 3
  • Basım Tarihi: 2016
  • Doi Numarası: 10.1080/15470148.2015.1135092
  • Dergi Adı: JOURNAL OF CONVENTION & EVENT TOURISM
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Sayfa Sayıları: ss.220-233
  • Anahtar Kelimeler: Businesses, event tourism, fairs, motivation, visitors, TRADE FAIRS, PERFORMANCE, ATTENDANCE, TOURISM, MOTIVES, EVENT
  • Akdeniz Üniversitesi Adresli: Evet

Özet

Fairs play an important role in bringing together producers and consumers. However, participating businesses and fair visitors are separate groups that fair organizers need to keep satisfied for long-term business success and sustainability of the event. For comparing both side motivations, two separate surveys were performed during a local products fair held in Antalya, Turkey. Forty-five company representatives and 244 visitors took part in the studies and the results showed that "innovation and promotion" motivations of the businesses coincide with "learning and trying" motivations of the visitors.