A study of domestic honeymoon tourism in Turkey

Creative Commons License

Unal C., Dursun A., CABER M.

EUROPEAN JOURNAL OF TOURISM HOSPITALITY AND RECREATION, cilt.8, sa.1, ss.65-74, 2017 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 8 Sayı: 1
  • Basım Tarihi: 2017
  • Doi Numarası: 10.1515/ejthr-2017-0006
  • Dergi Adı: EUROPEAN JOURNAL OF TOURISM HOSPITALITY AND RECREATION
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI)
  • Sayfa Sayıları: ss.65-74
  • Anahtar Kelimeler: Honeymoon tourism, Destination attributes, Souvenir purchase, Competition, Loyalty, DESTINATION CHOICE, SATISFACTION, MODEL
  • Akdeniz Üniversitesi Adresli: Evet

Özet

Honeymoon tourism is an important research area in tourism and travel literature because of its increasing economic importance for host destinations and their specific niche market characteristics. This study used a survey to investigate demographics, the importance of attributes in destination selection, overall satisfaction, loyalty and souvenir purchase preference amongst 540 domestic honeymoon tourists visiting Antalya, Turkey. It also identified in the context of destination marketing both domestic and international competitors of Antalya as a honeymoon destination. The results offered market-specific knowledge about honeymoon tourism in Turkey, such as the identification of the most important attributes in destination selection, tourists' souvenir purchases, overall satisfaction and loyalties. The study concludes with a discussion of theoretical and managerial implications of the findings and recommendations for future study.